EP00, Takadanobaba, March 2026. DJ at the window.

Your next drop sells out at full price.

We handle everything from the shoot to the ad to the purchase. Tokyo fashion brands, ¥50M–¥500M. In 90 days, or we work free until it happens.

Book a Drop Audit

See how it works

Half of what you make never sells at full price.

Source: ITmedia

Select shops take 30–50%. Direct is 50–75%.

Source: CIT

You can’t hire digital talent. Nobody can.

Source: Impress

You’re paying ¥300–700K a month for PR that can’t prove a sale.

Source: PR Strategy Office

What we do instead

One drop. One team. One number.

We shoot it, run it, and report it. You hand us the product and the brand book. That’s the whole ask.

What we do instead

One drop. One team. One number.

We shoot it, run it, and report it. You hand us the product and the brand book. That’s the whole ask.

What we do instead

One drop. One team. One number.

We shoot it, run it, and report it. You hand us the product and the brand book. That’s the whole ask.

Proof

We sell out our own rooms first.

EP00. Takadanobaba, March 2026. No ads. No public tickets. 75 people. ¥255,000 made on ¥247,900 spent.

Read EP00

EP00

Sold out. 75 people, ¥0 ad spend.

LUMI NOUS LAND SS25

[CONTENT REQUIRED: one-line result]

How it works

Direction

Weeks 1–2. Positioning, launch calendar, which 20% of pieces get 80% of spend.

Direction

Weeks 1–2. Positioning, launch calendar, which 20% of pieces get 80% of spend.

Production

Weeks 2–4. One shoot day. Hero assets plus 10–12 ad variants, JP and EN.

Production

Weeks 2–4. One shoot day. Hero assets plus 10–12 ad variants, JP and EN.

Launch

Weeks 4–8. Meta full-funnel: teaser, waitlist, launch, urgency, restock. Page and email/LINE flows.

Launch

Weeks 4–8. Meta full-funnel: teaser, waitlist, launch, urgency, restock. Page and email/LINE flows.

Report

Ongoing. A 5-minute video every week, in your language. Then the next drop.

Report

Ongoing. A 5-minute video every week, in your language. Then the next drop.

The guarantee

First creatives live within 14 days of signing. Or month one is half price.

One new brand a month

One new brand a month.

One shoot day and one launch is all three of us can do well. Pricing goes up 10% each quarter. The waitlist hears first.

Start with the audit.

¥98,000. We tear down your last drop — funnel, creative, page, numbers — and hand you the fix list. Credited toward Drop Engine if you sign. Yours to keep if you don’t.

Book a Drop Audit