Drop Engine
The Sold-Out Drop System
Everything a drop needs to sell out, done by one team, in one 90-day cycle.
Who it’s for
Founder-run fashion brands in Tokyo doing ¥50M–¥500M a year.
You release in drops. You sell on your own EC. You run your own Instagram.
If you’re under ¥50M, you’re not ready for this yet. If you’re over ¥500M, you have a team for it. We’ll tell you either way on the call.
What’s in the box
What’s included that others charge for
Creative direction session with Sai and Jasper, per drop
¥240,000
SKU-level merch audit at onboarding
¥300,000
The Drop Playbook, our 30-day launch sequence, yours to keep
¥450,000
Model and creator network at pre-negotiated rates
¥380,000
JP and EN ad copy, no upcharge
¥180,000/mo
CN market briefing (Xiaohongshu/RED), one hour with Jasper
¥150,000
Invite to EP — the room where Tokyo fashion actually meets
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What we won’t do
We won’t sell you a shoot without the launch. We won’t add a service because you asked. We won’t take you if we can’t see the path to a sell-out. We protect our record by only starting what we can finish.
Guarantee
First creatives live in 14 days, or month one is 50% off.
Pricing
Drop Audit — credited toward Drop Engine
¥98,000
Drop Engine — one 90-day drop cycle. Setup fee plus monthly retainer plus a share of ad spend.
Numbers on the call
Annual drop calendar — three to four drops a year, retainer locked against cohort increases.
Numbers on the call
FAQ
Do you work with brands outside Tokyo?
Do I need to be running Meta ads already?
What do you need from me?
Who runs the shoot?
How fast?
What if it doesn’t work?
Do you do events for clients?
Languages?
